The Campaign: Light, Camera & Crew Drama

Fashion brands do a few things for successful campaigns. Obviously, they showcase the apparel. If the customer can’t see the clothing, they’ll not buy. So, brands do still and video commercial for showcasing products. In fashion photography, clothing is king. It comes before all else.

During the fashion photography, I’m lured by the prospect of working with the hottest and trendiest people out there at MovingMoose. What started as a commercial need of brands to show their collections like the new sun, season’s trendiness, and full of stars; stylists, hair stylist, make-up artists and obviously models. 

It is collaborative work where concept and connections are way more important. A concept is what will bind the story together and the way in which a brand handles it shows a bit of their voice.