The last day or...?

I would like to summarize my field study experience as an intern at a swedish 

baby brand. What I have done through my internship was 1) be to be business

focusing on Japanese market as I wrote in the previous post, 2) influencer 

marketing 3) photoshooting for instagram and homepage and 4) product 

development.

For be to be business, I was responsible to find new distributors who can be

great partners with us. In order to get their attentions and build relationships, 

follow-ups and communications were really important. I was talking with my 

mentor today about culture differences between Turkey and Japan which 

seems Turkey's decision making is much faster than Japanese one based 

on the fact that Turkey just got a big order from us after one phone call 

discussions, where in japan where partnership especially long-term 

relationships seem to be very important, which may cause taking more

 time until new business has started. My boss told me, “The person must

know the market well”. Due to my background, skills and knowledge of 

Japanese market, He qualified me as being good at this position and 

offered me summer part time job.

For influence marketing, I created with others as a group, “Good-Will 

Campaign” where we promote recycling of plastic and replacing plastic 

to glasses as our main products are baby glass bottles. Regarding to

contacting influencers, established common clear messages are important 

to reach many influencers within short time. Otherwise, it takes too much 

time and energy. Also good organization of tracking the influencers

activities in their social media is important. 

For photo shooting, the light is the key for everything. Also as a photographer, 

other people's involvement and interactions with babies helped a lot since it 

helps to get photos of lively babies with different facial expressions especially 

smiles. The color match with products, backgrounds, babies clothes must 

be all considered together with our brand image of being simple and clean. 

As we learned in visual and communication class, images can influence 

consumers emotionally. Such pictures of mother and babies looking each 

other smiling are really lovable and i would like to focus more on “story telling”

for the future.

For product development, I was responsible collecting inspirational photos to 

expand ideas. Then, I categorized them based on the materials and colors to 

analyze the possibility for usage for our product development. Due to a 

shortage of time, the product did not go further but it was still great experience.

I was also involving with a responsible person for product development 

regarding color research, testing, contacting to manufacturing etc which 

provided me the insight who the product development was done with others 

involved.

Within 10 weeks, I was able to involve in many projects where I gained so

much knowledge and experience. I feel grateful and lucky to work here. One of 

the great dvantage to work in a small company is that one can gain so much 

vast yet deep experience and have a big responsibility in your work.