We are doing a different type of field study than the
ordinary internship. Actually, we are doing a research project were we collaborate
with The Swedish School of Textiles, SIIR (Swedish Institute for Innovative Retail)
and Stayhard, who are an online retail company offering men’s clothing.
We have been working on this project for one month now and
it gets more and more interesting. We are able to work on Stayhards inpiring
office where we have a great enviroment and good collegues! So far we have been
working on the basics of the project and figured out how to get the best
results. Beside that, we are planning to do a very interesting experiment were
we are going to investigate consumers online navigational behavior.
Stay with us, because on our next post we are going to
expose what we are actually doing for them!
Hope you all are having a great experience,
Nelli & Niina
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