Internship update (post 2/3)

Hello again everyone!

In this post I will be sharing with you what happened during last weeks. I have good news and bad news. 

Good news is that we've successfully launched a campaign which was divided into two parts. First part of the campaign was about celebrating 1 year anniversary of the brand and we gave away a free bag as a gift to one of the campaign members / participants. In order to participate in the give away, candidates had to subscribe, like, comment and share the brand's Facebook post. This definitely contributed increased subscribers as well as customer engagement and new orders.

Another part of the campaign, which we've started right after the give away, involved incorporating 15% off on all handbags and wallets. We think that give away and sale combo was great, because first, we could attract more potential customers by offering a chance to win a free bag and after that (since we had more people) - offer current and newly joined customers to buy a bag/wallet using 15% off.  Therefore, we think that the first part was necessary to start with and not vice versa. 

The bad news is that I have limited bags to work with, since there is no possibility to produce more (yet). Interesting part is that all those subscribers that we've gained for give away, stayed and didn´t unsubscribed. Moreover, people continue to subscribe and order more bags. 

My next post will probably be about our showroom that we are about to open over the weekend. 

Trevlig helg! 

Natela