Research Assistant Intern: Size and Fit 2/3

 Second entry

Hello Everyone,

Hope you guys are doing well and enjoying the field study as well. It has been many weeks now since i did the first post. Just a quick reminder of the first post, I am doing RAI, the project is size and fit while i started with Netnography study of size and fit but later on changes the topic due to lack of established communities in this area.  So currently doing a literature review on size and fit with focus in methodological review. 

During the past weeks i have spent searching articles on different databases and learning how a methodological review is conducted. I find this this kind of review very interesting as it gives insights into how researchers in previous literature employ different methods, research design and data collection techniques within size and fit with respect to online purchases. So last week i had the task to analyse the articles found which was a little bit stressful as each article had different ways of designing and collecting data. For the upcoming weeks, will complete the analysis and interpret the findings. For my last post i will present the findings on the research design, type of research and techniques of data collection that were predominantly use in this area from previous literature.

Best regards and stay safe!!!!