Hunkydory

Hello everyone!
The daily work flows as usual at the marketing department at Hunkydory! Lately, I've been attending meetings and brainstorming sessions about in store-material, fall/winter campaign, release of pre fall, and many other activities. I enjoy taking part in these meetings because they give me a deeper understanding of how the practical work in running a fashion brand goes.
I've dedicated many hours to solve the dilemma of constant being able to tell and show the followers something brand new. The fashion industry is in a major change, and to stay competitive, a brand must be adaptable, and able to respond to changed consumer behavior. The digital challenge and meeting customers online and digitally, is something Hunkydory works on a lot. We see the problem, that although they produce four collections per year (pre spring, spring/summer, pre fall and fall/winter), which results in new meanings and messages to communicate four times a year, it is not enough. The need for new and fresh content to communicate is massive, because the industry runs so incredibly fast. Consumers face brand new campaigns, collaborations, collections, on a weekly basis. You can say that Zara produces 52 collections per year, which gives them the opportunity to launch something new on a weekly basis. In other words, content marketing has become crucial in order to stay updated and to "feed" the consumers. At Hunkydory, the dilemma lies in the wish to always produce highly qualitative content, which is expensive, and cannot be done that frequently. The upcoming week, we will produce a small activity on a minor budget, and I will show you the results as soon as possible, and hopefully have your opinion of it!
Wish you all a great weekend!
Kindly, Linnéa