A blog from the University of Borås

Thursday 25 May 2017

Observing at work!

Good evening everyone!

I'm writing this time to update you about how it went observing the store environment, as well as, customers' reactions when interacting with the salesperson (in this case with me! :P). While observing, I set the focus on identifying, among other things, the use of the language in our conversations, which were the most frequently asked questions, how customers approached the salesforce or if they felt comfortable when I offered them help. From my point of view, it was very interesting to do so because when I work I don't usually pay attention to these small details... The difficult part was to remember all the information and write it down later!
I have also described which are the tasks that salespersons do in order to offer a good customer service. I'm posting a picture that I took from the staff room which shows the six minimum rules that everyone working at the boutique must follow ;)


I'm writing soon to explain what is the final conclusion of my field study.

Have a nice weekend! :)

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