First 3 weeks of my internship

 Hello and good afternoon! 

My name is Michelle Dam and I am studying the Fashion Management master program. Last year I graduated from my bachelor degree in the same school, I studied Textile Management. As everyone else in my class,  I am also doing my field study this semester and I chose to do a company internship at an outdoor company as an Influencer marketing. 

Due to the current situation in the world with en COVID-19 pandemic, I partly do my internship at home to follow the restrictions at my internship. But I also had and will have more chances to be at the office to work with my teammates. Personally, I prefer to be at the office due to the environment and to get to know everyone at the company. But I think working remotely has not been as bad as I thought. I still have my ordinary working hours from 9-17 and I have daily contact with my supervisors that have been super helpful and kind. I have now been here for about 3 weeks and I already feel like I am one in the team. I have learnt so much. 

My first days at the outdoor company, I already got two markets, Norway and Netherlands that I will specialise in. The both markets are two very different markets, for example in Norway outdoor activities are very common and the Netherlands is a very flat country and does not have that many mountains and forests. My first task is to source as many influencers as possible that match the outdoor company’s brand identity. Later they will guide me on how I should contact them and I was told I was ready next week. 

This company sources profiles primarily from Instagram, but also Youtube and other social media platforms. My profiles are mostly from Instagram. To find good profiles this company has three important rules. First is high engagement, second is many followers and lastly matches the company’s value words. My task is to find profiles that have followers between 2000-20 000 and the engagement has a great value in this. The engagement concerns the profiles likes and comments to find out if there is a community within the profiles followers.

That was my first 3 weeks of my internship and I will update my second post soon again.

See you soon!

// Michelle