Research group: Size and Fit

First Entry 

 Hello everyone,

My name is Abang Vilary in the department of fashion marketing and management, currently in Borås and for this field study , am a  Research Assistant Intern on the Project of Size and Fit. The topic I chose for the study was; Netnographic study of consumer reactions to the use of size technology.

For the first two weeks of research into this topic, it was quite fun and interesting because I had never done nor heard of Netnography as a method of data collection. Netnography can be understood as a branch of ethnography in which the participants to be observed are participants engaged in online communities ranging from Facebook, LinkedIn, Twitter, Instagram and YouTube it is more like a digital ethnography. Another interesting thing about this method is the ability to get consumers insight from their traces(comments) left behind in these communities, also it’s an inexpensive method of data collection and also it is good for someone who is shy like me 😊since you must not contact the participants for interview except if you find some comments unclear and want to get clarification from the commenter you can seek for an interview.

Although this method seemed  interesting, I faced a challenge in getting online communities that focus discussions on sizing technologies, but found one which was the Zozo suit for body measurement with an online community in Reddit but this community was not active any longer and the previous discussions there was very limited due to the fact that the company involve with this technology had gone out of business. So at this point i can not proceed with this netnography study because of a lack of established communities for sizing technology discussions. But hopefully in the future such communities will exist because the Zozo Suit is coming back into business as Zozo Suit 2 and ZozoMat though i do not know when exactly😕.

The new topic am about starting is ‘‘Literature review regarding the state-of-art of literature on size and fit’’ . I will be giving feedback on how this new topic is turning out.

Thanks and hope you all are enjoying the sunny days lately especially those in Borås!!!!

Bye for now and stay safe