Research project about color and consumer behavior 

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Hi everyone!

Last time I was writing here I wished I could present some interesting results for you all, but I have nothing yet, maybe next time. After searching for articles about color and consumer behavior we have concluded that there is not much research that has been done on this topic. But I believe this makes it even more interesting to investigate.  We have now  started with our interviews and have conducted a few. We decided to go for focus group interviews instead of single ones and it has been so much fun and interesting to do this. The least fun part has been to transcribe the interviews since it takes a lot of time, but a little fika, a cup of coffee and all the intersting answers makes it more fun. Also, I would like to thank all of you who have participated in the focus groups and the ones who are going to participate next week!  

As Adina also wrote in her blogpost, the most difficult part with having focus group interviews is for sure to not intervene and start discuss with the participants and tell them our thoughts. But I see this as a practise for other interviews in the future. However, the next step in our process is to start writing on our own reports but it is difficult to find the "right" research question and formulate it to be perfect. This will the project for next week, and to be finished with the interviews if we find that we have all the information we need. This is also something me and Adina have discussed, how many interviews are actually enough? Well, we will have to figure that out next week as well.

Have a good week, and don't forget to enjoy the sun! 

Caroline