Resarch Project color, post 2

 Dear all,

The weeks are moving so fast and soon we are in May. The spring is here and the sun is out which makes my days so much more happy:)  

The research is proceeding, we are at the moment conducting interviews in focus groups for the research project, it's going well and we only have a few ones left. The hard part in interviewing is to not intervene in the thoughts and discussion of the focus group, and also that the interviews are taking quite a lot of time, however that's how we get good answers and we are so happy and thankful for the interviewees that took their time to answer our questions. I am also trying to come up with a good research question that will provide something to the area of color and communication in the fashion industry, that's where I am at right now. 

The field that we are studying is so interesting, we are learning about color and consumer behaviour, the values and emotions that can be triggered by color. We have noticed after making a theoretical framework table that there is not a lot of research in this area. However we are getting the support we need from each other and Anita.  

Being in a research project is making me respect the researchers, the amount of time and work they have to put down to receive a result. 

Have a good week,

Best Adina