Internship 3 at RG

Yesterday was my last day of internship at Rudholm Group! I completed 8 weeks internship program. Time flew by so fast. It was really exciting and valuable to learn in a new environment with new people. 

Last 2 weeks, I focused on a new collection. For inspiration and market research, my mentor brought me to a sportswear expo and a trend seminar in Göteborg. The expo is one of the largest expos which hold every year. There were many sports brands, and they displayed many trend products. We tried to take a look at what kind of products, colours and trims / hardware on trend now. The trend seminar is called ‘The Next Trend’ seminar which is organized by ColourHouse. ColourHouse is one of the biggest trend company in Scandinavian. It offers professional tools for design, such as trend books and colour analysis, both online and offline. The company also consultant related design business. The seminar held in a hotel conference room. Around 100-150 designers/buyers from many different companies participated in the trend seminar. In this seminar, there were four trend researchers from 4 different trend company, who is Tony Bannister from SCOUT, Els van Niekerk from OvN, Michael Fisher from Fashionsnoops and Christine from D. cipherfm. Tony from SCOUT and Els from OvN, they mainly talked about life cycles and future-proof strategy in AW 20/21. With this seminar, I always understood that sustainability is the main topic in the fashion industry in every season. Michael and Christine talked about the future; the cultural undercurrents from art and design to science and technology and multitudinous. With these kinds of themes, they also mentioned AW20/21 primary colours, silhouettes, fabrics and products. It was an exciting seminar and got valuable inspirations.

I can’t believe my 8 weeks internship was done! It is one of the most beautiful experiences in my Sweden life. Thank you for everyone, especially my mentor Emma! Emma is the best mentor ever!