Facebook

Friends,

Another fun and interesting week at the marketing department has past. As I mentioned in the previous blog post I would like to enlighten and reflect upon the different social media platforms: Facebook, Instagram and Snapchat. As for today, Facebook will be the topic. For my company Facebook is a brand building platform, which reaches out to a wider audience compared to Instagram and Snapchat. A lot of time is spent to produce value-driven content to post every day. That could be reconnaissance posts, competitions or product displays of the current campaign. As some of you might know, the great thing with Facebook is that everything can be scheduled so as to be posted on times and days when there is not working hours. Most people update themselves on Facebook during morning hours or later at night after work and therefore is it important to be visable during these hours so as to make the posts efficient and work load in coherence to what reaches the customers. 

Video clips gain the most attention, which is also discussed to be one of the fastest growing ways to market oneself or a product. The reconnaissance posts are also engaging and popular among customers. Both of these reach a high level of sharing, which is a great way to gain market shares and also to measure the effectiveness of a post. Everything is created so as to increase sales or market shares and therefore, it is important to drive traffic (customers) to the website. This could for example be done through linking to the website or adding article numbers to the post so as to simplify the search for the customer. I have seen a pattern in what our followers on Facebook like and what we mostly post, which interestingly does not always have to be the same type of posts. Our Facebook followers tend to like posts that they can relate to or have experienced rather than regular product posts. Competitions are another way to engage and get many ‘likes’ if the product is desirable. Some say that it is important for companies to mix the type of posts so as to get a positive result from both the company's and the customer's point of view. But I cannot help to wonder, is it really efficient to post things that do not engage or draw alot of attention? Even though it might present the products, if it mainly is about brand-building, then it seems to be useless to actually post things that do not get shared, liked or reflected upon. According to me it feels like it is the sharing, liking and reflection that creates the relationship with the customer and therefore effects the strength of the brand. 

Next time I will put emphasis on my beloved Instagram! Until then..have an awesome week!