Hand crafts

Mass production, fast fashion, disposable fashion, economies of scale are some concepts that have taken over the fashion industry for the past couple of years. However, today’s consumer have become much more aware and conscious, thereby; they have started preferring quality over quantity and slow authentic fashion over fast fashion. Hence, an increase in hand crafted products. These products are liked as they not only fulfill the functional needs of the wearer but also have a story behind them which satisfies the emotional needs of the user. Moreover, hand crafted products are unique and one of its kind, unlike the main stream fashion.  It is because of an increase in the demand of such products that brands like Popinjay come into existence and become successful. As such brands offer more transparency about the production process and people behind it.

 

Popinjay's Artisans at work